Erica Siebert joins us as the regional director of Sales and Marketing with over 15 years of experience in managing, developing and driving sales leaders. Erica began her career in sales, marketing, operations and management. She entered the senior living industry in 2010 as a senior district director of Sales and Marketing and has been in this industry ever since. Prior to her current position at Solstice Senior Living, Erica served as a vice president of Sales and Marketing. Erica’s responsibilities included overseeing the hiring of regional leaders, creating sales systems, creating company branding standard, commission structures, building, and developing and overseeing social and website platforms. Erica brings to us skills in strategic planning, team leadership, sales systems, forecasting and budgeting.